The Independent Community Bankers of America supports community bank members across all 50 states. Research showed that customers, particularly millennials, were unaware of the benefits of community banks, like supporting the local community and personalized service. So we created a test campaign based on a simple idea: “Don’t let a big bank make you feel small.” After a successful pilot, the campaign was rolled out nationwide and was supported by a full toolkit of customizable marketing assets for member banks to deploy locally.
Learn more in our downloadable case study.