SITUATION: Running a business can get complicated. But managing a massive chain of retail stores, restaurants, or hotels in the age of data? That’s beyond complicated. And it’s why HP edge was created. It’s technology that lets companies gather an extraordinary range of data in real time, process it easily, and put it to use – through automated actions or alerts for employees. HP’s challenge was how to share this complex solution in a straightforward way so that anyone – from floor managers to IT pros to c-suite execs – could understand its value.

SOLUTION: To get the job done, we first needed a crash course in edge computing to understand this brilliantly complex technology. After that, we translated the technical language of computer engineers into an easy-to-digest 2-minute explainer video that could sell the product to experts and newbies alike. The project’s look and feel along with two minutes of animation was created from scratch by Tilt.

PERFORMANCE RESULTS: Our team successfully delivered an easy-to-get explainer video for the complex HP edge platform.