SITUATION: Safe driving is a main focus for the Virginia Department of Motor Vehicles, and they want everyone else to take it seriously too. When they were awarded a grant to run safety content, we were happy to be chosen by local agency (and creative lead) NDP to get the show on the road.

SOLUTION: The two-part campaign keyed in on seat belt use, distracted driving, and speeding. We brought the concepts to life using a combination of thoughtful sound design, green screen, and specialized sets built in our studio. In just four weeks, we wrapped on a series of spots that delivered a serious message in a humorous and memorable way. We produced five spots and delivered 41 videos for multiple media placements, including social, cable, and streaming platforms.