SITUATION: To help inform and guide customers on their financial journeys, Capital One has created an extensive array of articles relating to money and personal finance. From the basic to the more complex, their Learn & Grow blog provides answers to all kinds of questions. While a great resource, the content did not have high engagement or retention rates. To help improve these metrics, the Content Marketing Team wanted to expand the format to include embedded videos.

SOLUTION: Working closely with their internal team, Tilt proposed and developed the “Finance-o-pedia,” a fantastical reference book that could bring the topics to life. We concepted, scripted, and produced a series of long-form videos, each with its own distinct flavor. The campaign employed a mixture of motion graphics, 2D and 3D animation, and live action, reflecting the full spectrum of our capabilities all in one fun project.