SITUATION
As the title sponsor of the Capital One Arena in Washington, D.C., Capital One has access to an impressive array of digital signage boards inside and outside the arena. They wanted to use the boards to promote cardholder benefits, like discounts on food and merchandise at the venue, as well as to promote other offerings.

SOLUTION
We followed digital signage best practices from years of experience in similar spaces to concept and create the messaging and then brought the work to life. With clear, concise messaging and dynamic animations, the digital boards became an eye-catching reminder to arena-goers of Capital One’s commitment to them and their credit card needs.

PROJECT SCOPE
We created integrated, arena-wide messaging across screens, including exterior and interior signage, scoreboard panels, and the ring of screens circling the interior.