WORK / AUDI
AUDI OF AMERICASUMMER CONTENT TOUR
SITUATION: Audi’s Summer Content Tour put a new spin on things at Audi Field in Washington, DC. The campaign would include Audi’s sustainability efforts, DC SCORES, and Germany’s FC Bayern players who were in town to play DC United. With just 10 days to concept, shoot, and edit (English and German versions), it was time to kick things into high gear.
SOLUTION: Working with Audi’s in-house agency, KreativWerk, we shot and produced multiple videos that captured the excitement of the world’s most popular sport. Time was tight, so efficiency was vital. An editor was always on-site pulling and editing footage throughout the three-day shoot. We were even able to craft an additional Audi America version that showed more love to DC SCORES and the players. In total we delivered 126 pieces of content with American, European English, and German versions.
PERFORMANCE RESULTS:
- – FC Bayern Munich YouTube – 46K views, Sustainability meets football | Audi Summer Tour 2022
- – Audi America YouTube – 2.8K views, Audi Summer Tour: FC Bayern meets DC SCORES
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