Situation: Audi was introducing its new RS 6 Avant, a high performance station wagon that evoked the spirit of the iconic original RS Avant. The RS 6 easily delivered on design, driving dynamics, and everyday functionality making it a worthy successor to one of the brand’s performance icons. They just needed a teaser campaign worthy of the excitement and interest that Audi Avant devotees already had for the upcoming car.

Solution: Tilt has a close partnership with Audi’s in-house creative agency, KreativWerk, and their Creative Director Nick Kleczewski, and his vision led the way. Together, we created an Avant Story. It’s a touching retrospective of a young man’s life and his love for Audi Avants. It starts with him bonding with his father over his Audi as a young boy and follows through a lifetime of moments as his connection with the brand grows, and he finally becomes a father himself. Throughout the story, we celebrate the amazing models and eras of Audi Avants. In the end, the cycle of love continues with a daughter who connects with her dad over his Audi.