WALMARTCHRISTMAS UNDER WRAPS

Brick & mortar stores can provide value by sharing timely gift ideas that shoppers can explore before making a purchase. A 2018 Deloitte Holiday Retail survey showed that 47% of in-store holiday shoppers are looking for gift ideas and inspiration, and 60% like having the ability to interact with the product.

Tilt saw an opportunity in leveraging Walmart’s in-store owned media channel. The Walmart TV Wall reaches 55 million shoppers each week, providing an ideal area to showcase inspirational gift ideas while people shop.

We developed a fun long-format concept that featured popular gift ideas for an assortment of recipients: teens, moms, dads, and the entire family. The shopper could then find the items in-store to learn more and/or purchase.

RESULTS:

/ 34.2 million impressions
/ Source: Deloitte’s “2018 Holiday Retail Survey”


ClientWalmartServicesStrategy
Creative Development
Production
Post-Production
IndustryRetail / Food

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