CAPITAL ONEQUICKSILVER CONTENT SERIES

Capital One’s Quicksilver card team needed feedback on the kinds of content that resonates best with their target on social platforms. Tilt created versioned content that was produced and launched simultaneously for testing.

The campaign reflected three distinct content strategies:
/ Rational: Highlight the main RTB with an image of the card
/ Lifestyle: Seasonally relevant content with eye-catching visuals
/ Product Features: Focus on added benefits of the card

Tilt’s one-day shoot covered outdoor and studio setups, allowing customized video content. Additional custom content was created through in-house 3D animation.

Client enjoyed three-for-one convenience with our creative and production teams, and informed their strategy for future social content.


ClientCapital OneServicesStrategy
Creative
Production
Post-Production
IndustryFinancial Services

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